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Fitness Blog Post Ideas to Wow Readers

Group fitness instructor reading fitness blog post ideas

Lately, I’ve been getting a lot of questions about starting a fitness blog. I’m happy to see many fitness instructors interested in creating a professional website, blog or social media profile, because these will help strengthen relationships with existing members and provide a way to meet potential new clients. I have a lot of experience with blogs. In my day job, I launch and grow company blogs in a wide range of industries. Couple that with my experience writing for you here at, and I have many tips, tricks and fitness blog post ideas to share for anyone looking to start a blog.

So, I’ve decided to pull back the veil and add a new category to the site on starting a fitness blog. I’m going to be writing advice posts and lessons I’ve learned along the way. So, buckle up — fitness blogging is truly a wild ride!

For my first post, I thought I’d share fitness blog post ideas to wow readers, because oftentimes brainstorming topics is the hardest part. I like to plan ahead, and map out the posts I’ll write each month. Of course, the schedule almost always changes, but it’s helpful to plan ahead and adapt, as needed.

Before we dive into fitness blog post ideas, I want to share a few general tips for writing engaging blog posts people will actually want to read. No matter what topic you choose, you’ll want to make sure you follow these tips for Grade A quality blog content.

  • Share the bad stuff — obstacles, challenges, mess ups. People want to hear about the times where you overcame difficult times in order to succeed, or the times where you screwed up and learned from it. If you stick with just the good stuff, nobody will care enough to read it. When you think about the stories you read or movies you watched growing up, they revolve around a conflict. There’s always a whole lot of stuff that happens before the fairy tale ending, and that’s the stuff people want to hear.
  • Only post things you would actually read. This one seems like a no-brainer, but sometimes we have to take a step back to ask ourselves if we would actually read this stuff. If not, why would you expect anyone else to read it? Think about what you’re clicking on throughout the day. You may notice some themes about the types of stories and articles you like. Are there ways you can mimic those stories? That’s a good place to start.
  • Make sure the topic aligns with your passions. Do not try to start a blog or write a post about a topic just because you think people will click on it. Click-bait doesn’t work, and these posts come off as inauthentic. When you enjoy writing about the topic, your content turns out much better. And besides, blogging can be grueling. It’s better to blog on a topic you love.
  • Proofread your work. Now I don’t mean just read the post through one last time at the end before you post. Write up your post, let it sit for a while, then come back to it with fresh eyes to review another time before you post it. This will take your writing up a notch, and will help prevent ramblings, errors, confusion, etc.

Without further ado, here are 5 fitness blog post ideas to wow readers.

  1. The NSFW songs you secretly play when you work out. Whether it’s Kanye or Eminem, we all have that song we love but would never be caught dead playing it in a Group X class. Although we can’t play songs with foul language or bad lyrics in class, that doesn’t stop us from having that jam we like to throw on when we’re working out on our own. Share those songs with your readers, and you’ll likely be surprised you’re not alone.
  2. What you do when you don’t feel like working out (or other common challenges in the fitness industry). There are a handful of issues a lot of people face in fitness: finding time to work out, finding motivation to work out, building confidence to step foot in a gym, learning the exercises, etc. Think of unique solutions to these problems you can share. Keep in mind we’ve all heard the cookie cutter answers to most of these, so you’ll need to find a way to bring new advice to the table.
  3. Your 5 most embarrassing gym moments, and how you survived them. Have you ever ripped your pants while teaching and wanted to sink into the floor? Everyone has had their own mortifying moments at the gym. Share the ones you’re able to laugh about now, and ask readers to chime in with some of their own.
  4. That one exercise that’s always been a challenge for you. Sometimes we look at fitness bloggers and it seems like they have it all together. It’s nice to see that they’re just like us, and also have things they’re working on themselves.
  5. Your No. 1 guilty pleasure food and five healthy alternatives. Here’s a chance for you to show your human side. Give readers a peek into your own honest food regimen, and share advice for health options.

Again, you have to ask yourself: would you read a blog post on these topics? I certainly would, but you need to make sure you would too before setting up to write one of these fitness blog post ideas. I’ll be posting more advice soon on how to start a fitness blog. In the meantime, check out more group exercise tips here.